The project aimed to enhance biodiversity conservation messaging in the Fraser Estuary, effectively communicating conservation efforts amidst ongoing biodiversity threats. Its objective is to raise awareness, shape attitudes, and prompt action toward biodiversity conservation in the region. The project outlined a six-step approach to crafting and delivering tailored conservation messages, emphasizing credibility, framing, storytelling, visuals, connections, and co-benefits for diverse audiences.

Partner: Garden City Conservation Society
Funder: UBC
Keywords: biodiversity, ecological systems, leadership & behaviour change 

Qingyang Li